Restaurant Branding

Grayson Phillips
4 min readMar 21, 2022

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First Idea:

Cuisine: Coffee House/Cafe

Audience: Introverts, Artists, Poets

A rustic, relaxing, and fun coffee house. A place for quiet and serenity, but with love and a good atmosphere. A lot of weathered wooding in the interior, plants, lights, chalkboards, neon signs, etc. This place will mostly serve different kinds of coffee, but will also have pastries and healthy food options. I would like the location to be in the arts district in Columbus, Ohio. This would be a good spot to sit and relax, do work/homework, catch up with friends, and so on.

Names:

Oakwood Tavern

Comfy Corner

Tranquil Coffee Co.

Taglines:

“Coffee Time, Any time.”

“The Grind Don’t Stop.”

“Freshly Brewed, Lovingly Made.”

Second Idea:

Cuisine: Underground Pancake Bar

Audience: Extroverts, Breakfast lovers, Musicians

This pancake bar will be in an underground area, with interesting interior design such as natural rock walls, dim unique lighting, and an overall relaxing atmosphere.

Names:

Flippin’ Fantastic

Underground Aroma

Pancake Pad

Taglines:

“Good Vibes, Great Food”

“Start and end your day right”

“Stay a while”

“No one stacks up to you”

Thumbnails

Logos

Type Trial / Updated Logo

Color Trials/Alt Marks

I want to explore more with other colors and Alt Marks, but unfortunately due to a case of super unmotivated I did not put in the effort I wanted to. So very shortly I will be updating this!!

Alt Marks (work in progress… because I am not too fond of any of them right now)

Mock ups/menu (to be continued)

Revised Collateral

Finals

Main / Alt Marks / Collateral

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