Bringing it All Together

Using one of our final projects to create a business card, letterhead, and style guide. I am choosing to use Tranquil Coffee Company, my restaurant branding project.

Brand Information:

Name: Tranquil Coffee Co.

Tagline: Freshly Brewed, Lovingly Made.

Address: 4665 E Main Street, Columbus Ohio

Website: www.tranquilcoffee.com

Social Media: @tranquilcoffee

Final Logo, Alt Marks, Collateral

Business Card Thumbnails

Letterheads

3 Questions

1. How should I go about my business card? I thought about making it an unusual shape (such as the cut of my logo, the coffee bean plant), making it vertical, or including die cuts. I want it to be captivating but not excessive. I want it to reflect my concept as well, so I am not sure which route to go with.
2. For my letterhead/business card, should I go with the minimal color palette or should I add another color that could relate to the concept?
3. When including my logo on my letterheads, which alt mark would work the best?

Business Card Mocks

Letterhead

Stationary

Style Guide

The Final Stretch

Revisions

Final Letterhead

Final Business Card

Revised Stationery

Revised Style Guide